APPLE TV
Looking at these samples, it hit me that while the look and feel seem aligned with our mutual thinking, re UX and Design, our specific navigation will likely be a choice over a large HP Hero carousel or smaller thumbnail imagery BUT that has an immediate and highly functional CTA.
The buying process obviously being paramount above all else. I also wonder how both Nike & Addidas marry with our demographic and thus we need to determine who our demographic core is - I’ll do some gambling research later to try and drill down more around this. The point is whether the ‘white’ look is the design choice or whether it lacks soul for our market.
NIKE UK
APPLE (2nd level content)
ADDIDAS UK
HP Carousel example with mid-size thumbnails
Next-level landing page?
ABOUT US
At BUZZ, we turn once-in-a-lifetime dreams into reality!
Picture yourself at the World Cup Final, perfecting your swing with Tiger Woods, or standing atop Everest—BUZZ makes it all possible!
And the magic doesn’t stop there. BUZZ is all about giving back. Through partnerships with leading Foundations and Charities, plus our very own children’s initiative, we’re dedicated to creating transformative experiences for sick and disadvantaged children and their families. Every BUZZ experience is a win—for you, and for those who need it most.
Enter our raffle today to spark joy for yourself and for others—let the BUZZ begin!
BETTING - LOTTERY - RAFFLE UK DEMOGRAPHICS
In the UK, sports betting and lottery demographics differ notably, driven by factors like age, income, and preferred betting platforms.
For sports betting, the demographic leans younger and more male. About 65% of online sports bettors are under 35, and men make up approximately 52% of bettors. Millennials and Gen Z participants dominate this sector, favoring online betting due to the convenience it offers, which 80% of users appreciate. The average bettor spends roughly £2,500 annually and tends to use multiple platforms, with each user placing bets about five times per month on average. Popular betting sports include football, horse racing, and eSports
In contrast, lottery and larger-scale raffles attract a broader, often older audience. National Lottery players tend to be more evenly split across age groups and include more women than the sports betting sector. Many players engage in lotteries for entertainment rather than profit, with an emphasis on smaller, regular contributions rather than the frequent, higher-spending habits observed in sports betting.
These demographics highlight how sports betting skews toward younger, digital-native audiences, while lotteries capture a more diverse, often older demographic interested in low-risk entertainment. This variation reflects each group’s spending habits and motivations, where sports betting aligns with frequent, competitive engagement, and lotteries appeal to those seeking more casual participation and potential winnings through smaller stakes
SPORTS FAN UK DEMOGRAPHICS
The UK has a vibrant and varied demographic of sports fans, with certain sports attracting more defined audience profiles.
Football remains the most popular sport, particularly the Premier League, which alone drew over 15 million attendees in 2023. Football's fan base spans age groups and socioeconomic backgrounds, although it is especially popular among younger audiences, with many fans aged 18-44. In fact, football generates the highest levels of engagement across all sports in the UK, both live and via digital channels
Formula 1 (F1) has a highly engaged fan base in the UK, with the British Grand Prix attracting a large crowd of over 480,000 attendees across three days in 2023. F1 fans in the UK are often older than football fans, generally falling within the 25-54 age bracket. The sport also attracts a more affluent audience, with a significant proportion of fans from higher-income brackets due to the cost and exclusive nature of live events like Silverstone
Golf appeals primarily to an older demographic, with participation rates particularly high among those aged 50 and over. While the number of active golf participants surged during the COVID-19 pandemic, the core fan base still consists largely of affluent, middle-aged to older adults. The popularity of major events like The Open Championship underscores the sport’s stable, if older, fan base
Overall, these demographic distinctions reflect both the nature and accessibility of each sport, with football being broadly accessible, F1 offering a premium spectator experience, and golf appealing to older, high-income individuals who enjoy both playing and watching the sport.
TOP 5 SPORTS BY VIEWERS
World Cup - 5 billion
Tour de France - around 3.5 billion viewers
Cricket World Cup
Women's World Cup
Olympics
THE 5 MOST DIFFICULT EVENTS TO GET TICKETS TO
The Masters (Golf) - Known for its exclusive ticketing and limited availability, often dubbed the toughest ticket in sports.
Super Bowl (American Football) - High demand and limited stadium capacity make this a challenging event to secure tickets for.
World Cup Final (Soccer) - The global popularity and limited seating for the final match lead to intense competition for tickets.
Wimbledon (Tennis) - Especially for the finals, access is highly sought after, with a traditional lottery system in place.
Monaco Grand Prix (Formula 1) - With its glamorous location and limited spots, it’s notoriously difficult to gain entry.
MOST ATTRACTIVE SPORTS SECTOR - UK MEN
Young males in the UK often express a strong desire to experience high-profile football events, such as attending the FA Cup or participating in iconic local tournaments. Football is deeply ingrained in UK culture and consistently ranks high among young males' interests in sports events or experiences.
